Monday, February 05, 2007

BioTown USA

“The long term expectation of the BioTown USA project is to completely meet all the energy needs of Reynolds via biorenewable resources, including electricity, natural gas replacement, and transportation fuel. Meeting the energy needs of this town with renewable sources will be the first of its kind in the world, while using environmentally friendly technologies that will convert animal and human waste to biogas, which translates into energy.”

That is quite a set of goals for a town of only 547, but Reynolds, IN has already had some huge gains as a result of setting that big goal for their town. General Motors noticed and donated 20 E85 vehicles to local residents.

In January, VeraSun announced plans to build a 110 million gallon ethanol plant on 260 acres near the town.

If a town of 547 can figure out how to brand themselves so that General Motors and VeraSun notice, what can you do for your town?

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