Saturday, January 28, 2006

Homesourcing

At the beginning of the year I identified my top 10 trends for the Agurbs® in 2006. Number ten on that list was Homesourcing, in which companies bring offshored call centers back to the USA, placing them in rural homes.

In the past two weeks, two major business publications, The Wall Street Journal and Business Week, reported on this phenomenon. One called it “Outsourcing Jobs to the Den” and the other “Call Centers in the Rec Room.”

Business Week reported that homesourcing was about 30% less expensive than a typical call center with a much higher level of productivity. “More than 75% of home agents have some college, vs. 20% in call centers. Home-based agents are also far more experienced and radically more loyal.”

Let me know if your town is doing anything to jump onto this bandwagon. I’d like to report more on this futuristic trend.

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