Friday, December 23, 2005

Out Where? Flying Where?

“Rainwater calls Lake City, SC the “middle of ... nowhere.” But the truth is he’s got everything he needs here: cable TV, a telephone, an automatic coffeemaker, a decent golf course up the road, and a fast Internet connection.” I was reading Fortune magazine’s December 26 issue last night when this article about Billionaire Richard Rainwater and an article about the very light jets (VLJs) kept me up later than I planned.

Fortune says that Lake City, SC (population 6,478) is the last place in the world that you would go to look for a rich man like Rainwater. His wife, Darla Moore’s grandfather was a small tobacco farmer in Lake City and they’ve bought the old farm, using it as a base of operations, spending a lot of time in the tranquil surroundings.

The VLJ article is a summary article of the characteristics of the four manufacturers of these new planes. Fortune does a nice side-by-side comparison of the planes and explains why people like retired American Airlines CEO Robert Crandall are so excited about the new technology so that they can set up new air taxi companies.

It is happening! Some of the technological innovations that will drive it and lifestyle reasons for the resurgence of the agurbs® are starting to be picked up by the mainstream business press. I’ve been researching it and writing about it for several years and so it is fun to read their breathless new discoveries.

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