Branson’s Promise

I was reading the Branson Daily News last night, one of many small town newspapers that we subscribe to as part of our ongoing research, when a message from Ross Summers, President and CEO of the Branson Lakes Area Chamber caught my attention. He very well articulated a vision for Branson, which I feel is why a small town of 6,000 people can become the Live Music Capital of the USA.

The Branson Promise


We believe that a vacation is not an escape from reality but a connection to what is real. You. Your family. Laughter. Music. Pure fun. Doing the things you really want to do…together.

We believe you don’t have to go far from home to feel far from home. We believe you deserve to take a break from your regular life while preserving the security and comfort that comes from feeling right at home.

We believe that the best experiences are live and personal. They affect you – and you affect them. The most memorable experiences are always personal and unique. Spontaneous and unexpected.

We believe in families, and that vacations can belong to everyone in the family. While on vacation everyone can and should have a child’s sense of energy and enthusiasm – especially adults.

We believe in our American values and celebrate them every day. Respect for the individual, patriotism, faith, hope, optimism, family, courage, generosity and opportunity for all. We believe in the home. Homemade. Homegrown. Homespun. We believe that new people aren’t strangers, just friends who haven’t visited. We believe that every guest can be a part of our Branson family. From headline performers to the folks who sell the tickets, we invite you to become part of the fun we create every day as the families who built this community.

We believe that world-class entertainment doesn’t need to cost a world-class fortune!

We believe that money is hard-earned and respect the work that sits behind every dollar spent by our guests. We still think it’s possible to be surprised by how much money can buy, especially in Branson.

We believe in Branson, Missouri, nestled in the lakeside beauty of the Ozark Mountains. We’re proud of who we are and where we are going. We’d love to show you around because we love the ways in which we will surprise you. We’ve found what we want in Branson, and we know you’ll find what you want here too. Our doors are open – come on in.