Tuesday, November 23, 2004

Leveraging Your Resources—Even If It’s A Sand Trap

The Eyre Highway is an 868 mile road thru the Outback’s Nullarbor Plain. It is generally considered one of the most desolate areas in Australia. They’ve got sand, lots of sand! What could you do with all of that sand?

In a classic case of turning lemons into lemonade, the 18 towns and gas stations along the road are going to build a golf course out of all of that sand. And not just a normal golf course, but one that will be 868 miles long!

Each town has agreed to use their road grading equipment to create sand fairways and “greens” made of oiled sand—real grass is impossible to maintain in such an arid climate. Golfers will play one hole per gas station and then drive on to the next hole, as much as 62 miles down the road.

The locals hope to get people to stop at their towns, showcasing some local attraction, after they’ve played a hole of golf. One town features whale watching, another ancient fossil beds.

“It’s never going to be St. Andrews, but it’s an awesome idea for promoting our area and should be a lot of fun,” said Alf Caputo head of the local tourism association. It’s another example of towns working together to try to better their lot. I wonder how many Fosters were consumed coming up with this “out of the box” idea?

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