My wife bought a Fiesta bowl for her collection on eBay. When she opened the package, lying on top was a tourist brochure for Mullica Hill, NJ. This town of 1,658 was placed upon the National Register of Historic Places in 1991.
How many people in your town are selling things on eBay or running an internet based business? What if each one had a flyer insert that they could put in their packages, promoting your town?
It wouldn’t cost much and you never know how it might have a positive impact.