In 2002 a group of milk producers there got together to try to figure out how to turn their money losing operations around. One of the ideas thrown around was to add more value to their product by producing such products as cheese, yogurt and ice cream. A lab was set up at Reaseheath College in Nantwich but the distance to the college was a major inhibitor to innovation.
So two of the participants, Sue Prince and Sarah Helliwell, came up with the idea of the Dairy Wagon. Prince Charles was the keynoter at the inauguration of the mobile dairy this year.
Already, John and Jane Marsden produce their own Hope Valley ice cream and Tina Bowler is making her own cheese.
Local production…niche products…they’re both ideas that are growing in importance in the USA. Perhaps this is an idea that we can copy from the Brits to accelerate both trends.