Columbus, IN (population 39,059) was ranked as one of my top 100 agurbs® in our original research for BoomtownUSA. I use Columbus in most talks I do, citing how the community is ranked as the sixth most architecturally significant city in the USA by the Architectural Institute of America.
Recently Columbus unveiled a new brand for the community…Columbus, Indiana. Unexpected. Unforgettable.
Mayor Fred Armstrong said of the new brand, “We will be able to promote our community more effectively, with a single, well-researched message that is true to both our community’s assets and aspirations.”
What is your brand?